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WHERE
BEGINNINGS
HAPPEN
BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM
BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM
BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM - BEGIN TO FORM
Who are we?
In The Beginning
At Begin To Form, we believe that as creatives, we are born catalysts — wired to spark ideas, shape possibilities, and create something from nothing. Our work is driven by this innate desire to set things in motion — to turn the unseen into the tangible, and the ordinary into something extraordinary.
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We see ourselves as firestarters — helping brands and businesses catch that first spark that ignites their unique voice in the market. Whether it’s uncovering a fresh perspective or crafting an entire visual narrative, our goal is to help you stand out with clarity and purpose.​
Meet Our Founder

Shaun Elias Chua
Founder & Creative Director
Begin To Form Studio
How It Took Form
From a young age, Shaun has seen the world through a different lens — one that finds beauty in the ordinary and possibility in the overlooked. His innate curiosity and expressive nature led him to explore creativity in all its forms.
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Over the years, Shaun has honed his craft across a spectrum of disciplines — from graphic design and marketing to photography, videography, and social media content creation. Each medium offers him a new way to tell stories, experiment with form, and connect ideas that inspire.
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Today, as the Founder and Creative Director of Begin To Form, Shaun steps into the role of a catalytic leader — one who believes that creativity thrives in collaboration. He is passionate about empowering designers and artists, recognising the unique strengths each individual brings to the table.
With every project, Shaun aims to build bridges across disciplines, working with a dynamic pool of freelancers where ideas converge, creativity flows, and imagination finds its form through the power of collaboration.
Our Core Pillars
01
Igniting your place in the market
Brand Firestarter
Our experts provide detailed brand development strategies to help you amplify your brand's identity effectively, ensuring every aspect of your brand transformation stays on track to your purpose.
02
Selecting the right instruments
Multidisciplinary Storyteller
Taking a multidisciplinary approach to storytelling, we explore what works best for your brand through a diverse range of creative skillsets to connect your audience to your brand by resonating with them.
